University of Arizona Band Records Hyundai Commercial

You can’t evoke the feeling of a college football Saturday without a great marching band sound. Hyundai recently recorded the Pride of Arizona playing the Bay City Rollers “Saturday” for a national commercial spot celebrating hand signs in college football.

The band recorded at the University of Arizona’s stadium in Tucson and had only three hours to rehearse and record the track. View the commercial and a special behind-the-scenes video below.

Look for more on this story in our January/February 2014 issue. To learn more about marching bands in commercials, read our March/April 2013 feature story “Strike Up the Brand.”

Vibes earplugs

Vibes Earplugs

Though marching musicians must project their volume to the top of the stadium, being in the thick of the noise can leave them with permanent ...