Photo courtesy of Gigantic Cranium
Gigantic Cranium began filming “Scouts Honor: Inside a Marching Brotherhood,” documenting the unique experiences of three members of the Madison Scouts Drum and Bugle Corps, in 2012. Now, people across the country can see the film via on-demand screenings at movie theaters, and you can be in charge of setting one up— with no financial risk to you.
Gigantic Cranium has partnered with Gathr Films, which specializes in theatrical on-demand screenings. “Anyone in the USA can request a screening, which is a one-night-only screening in a movie theater,” says “Scouts Honor” producer Mac Smith. “The person who signs up for the screening becomes the movie captain. It’s their responsibility to get enough people for a screening.”
If enough people buy tickets, the screening will take place; if not, then it won’t.
The filmmakers have formed a Facebook group for movie captains, so they can get help promoting their screenings. Marching organizations can host these screenings to raise money. If they host a successful screening, then part of the money the filmmakers make will be donated back to that ensemble. In addition, the group can hold other creative fundraisers before or after the show.
“They’re essentially going to have the theater for two hours that day,” he says. “They can take that time to speak to the community about things they need, and depending on theater policies, they might be able to do something like a 50/50 raffle or a silent auction or pass a hat around asking for donations.”
Smith hopes that everyone who attends a screening will be able to gain a new perspective on the marching arts. “We have a compelling story with characters and their struggles and conflicts and triumphs, so it’s definitely the kind of movie that anyone can sit down and get something out of,” he says.