ColorGuard4Life

When you pack away a set of flags at the end of the season, you know there’s a chance they’ll never again see the light of day. But there are other options: Unclutter your group’s storage area and make some money by selling old equipment online.

ColorGuard4Life is a new website for color guard consignment. Send in your “gently-used” flags, poles, costumes, tarps, rifles and other equipment. When ColorGuard4Life sells your stuff, the company takes a 40% cut and then sends you the rest of the money.

“School budgets are getting tighter and tighter, and we think this is a service that can help them,” says Kc Kasserman, vice president of operations.

Beyond the benefit of making and saving money, consignment also helps to recycle old equipment and reduce the environmental impact of the marching arts.

“The average spend is from $500 to $5,000 for new color guard equipment every year,” Kasserman says. “It piles up really quickly.”

Kasserman and his wife, Tammy, who serves as the company’s president, were college band sweethearts at Appalachian State University in Boone, N.C., and both marched Carolina Gold, an all-age drum corps. Kc pursued a career in business while Tammy has worked as an assistant band director for 19 years.

Kasserman runs ColorGuard4Life full time—an advantage he feels sets the company apart from competitors. “The fundamental service is basically the same, but we’re full time,” he says. “If you call us or send us an email, we’ll respond to you right away. We also take online credit cards.”

ColorGuard4Life joins the color guard consignment market with other existing services such as GuardCloset.com, TheGuardRoom.com and UsedFloors.com.

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